Mice excellences in Emilia Romagna
An educational tour for 12 European buyers took place in Emilia Romagna on 27th-30th October 2013.
In Parma 11 local Mice operators and specialists met foreign buyers for a workshop: the aim was to introduce Emilia Romagna as an ideal destination for Incentive, Meetings and Conferences offer.
A German buyer, Edin Muminovich, CEO of Tourism Affair (DE), outlines two regional excellences, which can lead Emilia Romagna to become a crucial territory for the Mice industry. Germans are really eager for cars and food market and ER offers unique products in both fields. Germany is strongly interested in cars for its national historical companies: experts and operators participate to many presentations all over the world.
Emilia Romagna is excellent and well known abroad for car production and the region a favourite territory to host this kind of events.
On the other hand Germans, and foreigners in general, seek for tasting local and original food. Edin Muminovich points out Parma, the workshop’s location: the city fits perfectly the concept for its magnificent food tradition of ham and cheese.