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We manage the main conference facilities of Bologna: the Palazzo dei Congressi, located in the trade fair district, and the Palazzo Re Enzo in Piazza Maggiore, the historical venue used for all extra events related to conferences. Inside the Palazzo dei Congressi there also is the largest theater in Bologna, with 1380 seats and an intense activity of 80 shows a year, and this highlights our vocation as a multipurpose organization. We are able to provide a 360-degrees service that is not limited to the conference venue.
Our mission is to promote tourism in a broad sense in the area of Parma, focusing our attention both on leisure tourism and on conference tourism. The MICE industry represents a significant portion of our budget, in consideration of the important conference centers that were built in our city in the first 2000s. For this reason, Parma has become a very attractive conference destination, with a good position on the international market, too.
The Convention Bureau was born in 1994 with the purpose of promoting and coordinating the offer of our territory in terms of conventions and conferences.
This way, we are trying to extend the tourist season and to give a possible solution to the problem of seasonal adjustment which dates back to the 70s, when the seaside sector showed its first weak points.