We manage the main conference facilities of Bologna: the Palazzo dei Congressi, located in the trade fair district, and the Palazzo Re Enzo in Piazza Maggiore, the historical venue used for all extra events related to conferences. Inside the Palazzo dei Congressi there also is the largest theater in Bologna, with 1380 seats and an intense activity of 80 shows a year, and this highlights our vocation as a multipurpose organization. We are able to provide a 360-degrees service that is not limited to the conference venue.
Our mission is to promote tourism in a broad sense in the area of Parma, focusing our attention both on leisure tourism and on conference tourism. The MICE industry represents a significant portion of our budget, in consideration of the important conference centers that were built in our city in the first 2000s. For this reason, Parma has become a very attractive conference destination, with a good position on the international market, too.
The Convention Bureau was born in 1994 with the purpose of promoting and coordinating the offer of our territory in terms of conventions and conferences.
This way, we are trying to extend the tourist season and to give a possible solution to the problem of seasonal adjustment which dates back to the 70s, when the seaside sector showed its first weak points.
A German buyer, Edin Muminovich, CEO of Tourism Affair (DE), outlines two regional excellences, which can lead Emilia Romagna to become a crucial territory for the Mice industry. Germans are really eager for cars and food market and ER offers unique products in both fields. Germany is strongly interested in cars for its national historical companies: experts and operators participate to many presentations all over the world.
First and foremost, success is measured in numbers, and the events and conference tourism exhibition (BTC) held in Florence in November was the most successful of all editions so far: the attendance figure doubled compared with last year, going from 3,300 to 6,724 visitors. The number of exhibitors saw a 22% increase, equivalent to 313 companies, while the number international buyers grew by 40%, with 300 event organizers from 22 countries. 7,152... Read more
Emilia-Romagna is using every occasion as an opportunity to become known all over the world. In fact, the Italian region is attending the third edition of Imex America, the most important convention tourism fair of the United States, held October 15th-17th in Las Vegas. The presence of the whole Italian offer is organized by ENIT, the Italian National Tourism Board, which gives each operator the possibility to have a customized desk.... Read more
Our participation in CIBTM - Incentive Business Travel & Meetings Expo China - confirmed our belief that the Chinese market represents an essential opportunity for MICE and Incentive facilities, an opportunity to remain competitive. The region of Emilia-Romagna has all the necessary requirements to keep growing, and in this process APT plays a fundamental role for promotional purposes. During several meetings, a special... Read more
The “Caseificio della Musica” – a new exclusive venue in Parma for corporate events and business meetings. “Bertinelli” is a dairy which every day handcraft 20 Parmigiano-Reggiano cheeses. The “Caseificio della Musica”, the Bertinelli agriturismo set right next door to the dairy, is a perfect venue for business meetings and corporate events with its 250-seat restaurant – offering all the best of the local traditional cooking – a... Read more
Dedicated fam trips, organized by APT Servizi, leads the very best of Emilia-Romagna meeting industry offer to enter the emerging MICE market of China, India and Brazil. Three fam trips specifically tailored to communicate and show the very best of the corporate events and incentive trips offer in Emilia-Romagna Region have been scheduled this year in the “Meet in Emilia-Romagna” marketing plan. The first one took place from 11th... Read more