Successful fam trips in Emilia-Romagna to conquer the BRIC markets

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Dedicated fam trips, organized by APT Servizi, leads the very best of Emilia-Romagna meeting industry offer to enter the emerging MICE market of China, India and Brazil.

Three fam trips specifically tailored to communicate and show the very best of the corporate events and incentive trips offer in Emilia-Romagna Region have been scheduled this year in the “Meet in Emilia-Romagna” marketing plan. The first one took place from 11th to 14th June and involved a group of 10 Chinese Tour Operators with MICE department specialised in outbound travels to Europe. The program included Bologna (urban trekking in the city centre, “aperitivo on the clouds” on the top of Prendiparte Tower, opera rehearsal at Teatro Comunale, shopping tour of the best of Made in Italy), Ferrara (with a special reception by the “Palio di Ferrara”), Modena (the brand new Enzo Ferrari Museum, the City Theatre and Pavorotti’s restaurant) and a workshop with the specialists of Meet in Emilia Romagna offer.
The second one hosted a selection of tour operators from India (5 companies) who visited from 27th June to 1st July Rimini (the brand new Palazzo dei Congressi, a sailing cruise along the Adriatic Coast and an excursion to Montegridolfo Castle), Bologna (the craftsmen workshops, the medieval towers and stately homes in the city centre), Modena (a production of Traditional Balsamic Vinegar and the Ferrari world: MEF & Galleria Ferrari) and some factory outlets for shopping the best of Made in Italy.
The last but not least tour is reserved to 6 buyers from Brazil. The program – focused on the Region highlights “Motor Valley and Food Valley” – runs from 18th to 24th September and will take the attendees in the Parma and Bologna M.I.C.E districts, including visits to cutting the edge convention facilities, castles and stately homes, food and wine productions (from Parma ham to Parmigian-Reggiano dairy, from wine estates to traditional Balsamico vinegar seasoning houses), to car and motorbike factories and museums (Ferrari, Lamborghini and Ducati), as well as to Verdi’s Land and a test drive on circuit.

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